Creative Director / Commercial Director


Bio: Rik Cordero is a professional music video and commercial director of Filipino origin born and raised in Queens, New York. His big break came when he shot a trailer for "Blue Magic", the first visual off Jay-Z’s concept album "American Gangster". The trailer created a viral buzz online and the results were millions of online impressions and views which ultimately helped the album to reach numerous top 10 lists by the end of 2007. He was nominated for Video Director Of The Year at the 2009 BET Awards and was the recipient of the Best Film Award for his feature film, "Inside A Change" which made its world premiere at the 2009 HBO NYILFF. In 2010, Cordero was featured in Sprite’s print and television ads for their Spark campaign and directed "The World Is Watching", a documentary about the culture of New York City high school basketball produced by Nike and narrated by Spike Lee. In 2011 Cordero was a recipient of an American Advertising Federation Mosaic Award for the US Marine Corps "Where I’m From" national campaign. In 2012 he was named one of the 100 Most Influential Artists of the Complex Decade by Complex Magazine, directed the short film "W8" starring Michael K. Williams, and was recently nominated for a Best Hip Hop Music Video Award for AK-69’s "Start It Again" at the 2013 MTV Japan Video Music Awards.


His client list includes, amongst other artists, Jay-Z, Nas, Action Bronson, The Roots and Wu-Tang Clan and brands such as Coca Cola, PepsiCo, Nike, Levi Strauss & Co., General Mills, LG, New Era and Heineken International.


He currently runs digital filmmaking blog RUNPLAYBACK.COM and is the Creative Director of Video at Complex Media, the largest multi platform lifestyle destination for young males with 110 million unique monthly visitors and 1.2 billion monthly pageviews.

Summary: Unique, dynamic, award winning Commercial Director and Video Editor with over 7 successful years of experience in all aspects of Video Production including writing, directing, shooting and editing for commercials, music videos, episodic content and features.

Creative Director of Marketing Video at Complex Media | 5/14 - Present

Collaborating with sales and marketing team on creative strategy and general direction for brands.


Crafting treatments and building brands through campaign level thinking and execution.


Directing commercials and branded content. Clients: PepsiCo, MillerCoors, Levi Strauss & Co., Heineken International


Senior Video Director at Complex Media | 10/13 - 5/14

Developed scripts and original series for Complex TV.


Wrote and directed editorial content for Complex verticals and other publisher sites.


Collaborated with editorial team, producers, talent, creatives and managers.


Senior Video Editor at PopSugar | 4/13 - 10/13

Edited signature lifestyle shows for POPSUGAR TV including Fashion, Entertainment and Beauty.

Shot and edited in house interviews, junkets and celebrity events.

Shot POPSUGAR Live, a twice-daily, live streaming long-form lifestyle show anchored from studios in New York, Los Angeles and San Francisco.

Freelance Commercial Director | 1/07 - 10/13

Writing, directing, shooting and editing for commercials, music videos and episodic content. Collaborating with producers, creatives, advertising agencies and brands. Developing original content for Three/21 Media, a YouTube Partner channel with over 60 million views worldwide.

​     Production Companies: Robot (Los Angeles), Happy Place (Los Angeles), MadRuk (Canada), Three/21 (New York)


     Clients: Nike, United States Marine Corps, Coca-Cola, Universal, Sony, National Urban League

     Agencies: Bartle Bogle Hegarty, J. Walter Thompson, Ogilvy & Mather, DraftFCB, Uniworld, Translation, Narrative

     Music Videos (Partial List): Jay-Z, Nas, The Roots, Snoop Dogg, Rick Ross, Roscoe Dash, Clipse, Action Bronson, Asher Roth, Q-Tip, Busta

     Rhymes, Wale, AK-69, D-Pryde, Slaughterhouse, DJ Pauly D

Freelance Video Editor at Ogilvy & Mather | 8/12 - 9/12

Edited advertising lectures and conferences for global strategy integration. 

Interactive Designer at Alloy Media + Marketing | 4/06 – 7/07
Provided creative design solutions, developed brand identities and worked on digital ad campaigns.

Interactive Designer at 4Kids Productions | 2/04 – 6/05

Designed and developed new creative from existing print or on-air promos into interactive web banners, landing pages and home video.


New York Institute of Technology – Old Westbury | 1998 – 2002
Bachelor of Fine Arts (B.A.), Computer Graphics


MTV Video Music Awards Japan Best Hip Hop Music Video - AK-69 Start It Again Nominee | 4/13
MTV Japan

Named one of the 100 Most Influential Artists of the Complex Decade | 1/12
Complex Magazine

AAF Mosaic Award – US Marine Corps National TV Campaign | 3/11
American Advertising Federation

SHOOT Featured Director 9th Annual New Directors Showcase | 6/11
SHOOT Magazine

HBO NYILFF Best Film Award – Inside A Change Feature Film | 7/09
HBO New York International Latino Film Festival

BET Awards Video Director of the Year Nominee | 6/09
Black Entertainment Television

AAIFF Best Music Video Award for I’ve Been Lost – Plus/Minus | 6/06
New York Asian American International Film Festival

NYIT SOURCE (Symposium on Undergraduate Research and Creative Expression) Award for Ducksauce Senior Thesis Animation | 7/02
New York Institute of Technology


Guest Lecturer – Urban Arts Partnership | 7/12
Lectured to a group of 10 adolescent public school students about my experience as a documentary filmmaker.

Guest Lecturer - The Remix Project | 6/12
Lectured 10 emerging filmmakers from Toronto, Canada's priority neighborhoods about scriptwriting and working with actors.

Guest Lecturer - Mythic Bridge | 6/12
Mentored a team of adolescent filmmakers to create a short film from conceptualization to production.

Guest Lecturer - Ghetto Film School | 4/11
Lectured about my experience as a filmmaker to 15 high school students enrolled in the GFS Fellowship Program.


Shooting / Editing / Directing / Creative Writing / Graphic Design
Camera Proficiency: Canon C300, Canon 5DMK3, Sony FS700, Panasonic GH4

Software Proficiency: Adobe CC Suite, Final Cut Pro, REDCine-X Pro, Pro Tools, Magic Bullet Suite, Plural Eyes